It’s been 5 years since I started to build the Preston Towers brand. A “brand”? Actually, no, it isn’t – the… Read more Building a Brand on New Media – A Few Tips for New Players
Category: Cultural Comment

The Selling of Preston Towers
At the moment, there’s two fairly momentous things happening in my life. One is the end of the US cable… Read more The Selling of Preston Towers
AusOpinion Reblogged 16 – Jump in My Government Subsidised Car, I Want to Take You Home
Here was me blasting my former workmates, rorting the tax system and leasing cars. It still revolts me to think… Read more AusOpinion Reblogged 16 – Jump in My Government Subsidised Car, I Want to Take You Home
AusOpinion Reblogged 7 – What is Western Sydney? Part Four – Culture and the Clubs
This was one of my least read posts of my AusVotes 2013 series by some distance. For a lot of… Read more AusOpinion Reblogged 7 – What is Western Sydney? Part Four – Culture and the Clubs
AusOpinion Reblogged 4 – What is Western Sydney? Part One – Housing
While Julia Gillard wandered the streets of Western Sydney, accompanied by journos who showed next to no knowledge of the… Read more AusOpinion Reblogged 4 – What is Western Sydney? Part One – Housing
Six Places – Learning to Walk Away from Proselytising
This week I have had six different experiences, sat in six different places and I have felt as though they sum up where I… Read more Six Places – Learning to Walk Away from Proselytising
Dinner Party Warriors – A Poem for Friday
Dinner Party Warriors Amongst the inner city burrows there’s a stir The moderately wealthy are texting and tweeting There’s a… Read more Dinner Party Warriors – A Poem for Friday
The UnStrayan Australian Olympic Hero / AntiHero – Dale Begg Smith
It’s always interesting to see how sport journalists in Australia cover the Winter Olympics – we can expect plenty of… Read more The UnStrayan Australian Olympic Hero / AntiHero – Dale Begg Smith
Wow! Much Ethnic! Very Un-Straya! Wow! News Limited Targets Football
News Limited are well know for “being for families” and for their official sponsorships for NRL and AFL. However, they… Read more Wow! Much Ethnic! Very Un-Straya! Wow! News Limited Targets Football
The Preston Institute Presents – New TV Shows for 2014
For 200 posts, you know that the Preston Institute can produce as many thought provoking and thinkfluencing ideas as any… Read more The Preston Institute Presents – New TV Shows for 2014